Our Story

Witty is a distributor of mobile phones and smart devices falling under the Internet of Things (IoT) concept.

Since 2011 we have been one of the key Czech distributors of the brands Xiaomi, Roborock, Huami, 360, Yeelight, 1More and others. We managed to win awards for the best-selling mobile phones three times in a row, and we are constantly expanding our product segment. We simply have a love for electronics in our blood. In 2018, we opened our own network of Xiaomi stores and we are currently responsible for 70% of the generated turnover of the Xiaomi brand. With enthusiasm and determination, we are moving towards further progress and interesting business opportunities.

Our Corporate Values

Ambition and initiative

Witty s.r.o. is and has always been an ambitious company that distributes global brands to the Czech market and at the same time actively strives for other markets or the supply of new brands. High ambitions are necessary in all directions, whether it is cooperation with important partners, non-traditional marketing cooperation or the definition of high turnover goals.

The employee initiative is the engine of change and progress for the company, because the employee, who is not afraid to change established processes, invent new applications, new approaches to the issue, helps the company to move dynamically forward.

Good relationships and team spirit

We are one company that must work completely synchronized. That is why we emphasize the precise sharing of information across departments, as well as within the department itself. In our opinion, cooperation in solving problems of our own and others is essential for the successful achievement of goals. We place great emphasis on respect for business partners, respect for employees, respect for values.

We suggest that respect must be mutual in the corporate hierarchy. We follow this not only in the relationship between peace and trade, but also in the field of the environment, as it is also a priority for us to respect our planet. The environment in which we live deserves the same respect as the environment in which we do business.

Progressivity and dynamics

V době, kdy jsme dennodenně vystaveni nejrůznějším změnám je důležité, aby dynamika měla významné postavení v otázce firemních hodnot. Pro úspěšnou společnost je totiž nutné disponovat umem rychle se měnící skutečnosti zpracovávat, reagovat na ně a přizpůsobovat jim svou agendu, a to ve všech sférách.

Our Year 2020


In many ways 2020 was a ground-breaking year for us. As regards human resources, we managed to fill several key positions with highly experienced candidates. To be specific, they were the PR & Project Manager, the Head of Sales and the Head of Retail, with these positions being taken by applicants who have a proven track record in other companies in the field. In addition, we provide all our employees with free English lessons by a native speaker. In 2021, we will once again focus on developing our staff and looking at new opportunities for their personal and professional growth!

Partnership a marketing

One of the things we particularly enjoyed during the year was forming new areas of cooperation and extending existing ones:

OKTAGON MMA is the largest Czech-Slovak organizer of mixed martial arts tournaments in the country and the great news is that we are still part of this exciting project! This partnership also involves cooperation with Karlos Vémola, a professional Czech MMA fighter, and we saw continued success in this aspect this year.

Martin Michek is the best Czech motocross racer ever. Among his greatest achievements are: 18x national champion of the Czech Republic, 2x vice-champion of the-world in MX3, 4x champion in the European OPEN class and coming an overall 10th position in the largest and most difficult race in the world – the DAKAR 2021, by which he equalled the Czech record. Martin loves innovation not only in sports, but also in modern technology. So, it’s no wonder he likes Xiaomi products so much and we are happy to be able to support him on his way to the top!

Smart Apartment

Smart lighting, an electric kettle, a vacuum cleaner, an air purifier or a rice cooker – these are just a few of the things you can control from your smartphone nowadays! This in itself opens up new possibilities for making your life more enjoyable and more convenient. However, with Xiaomi products, you get so much more. All the products are managed under just one application – Mi Home. You can literally have your entire household at your fingertips.

It’s great to be able to control a vacuum cleaner, a light bulb in the bedroom or an electric kettle remotely using a phone app, but the real charm of a smart home comes when all the elements are joined into one interactive whole. This is what the app’s “Automation” tab is for, to create personalized automation. So, for example, you can create an automation that turns off all the lights, turns on the alarm, and starts the robot vacuum cleaner when you leave the house.

To show our customers, journalists and ambassadors all the benefits of a smart home, we built an Xiaomi smart flat in Kozí Street. It has all the Xiaomi products interconnected into one synergistic whole. It took us 9 months to do all the work on the flat and get all the devices hooked up. There are over 60 products in all, some of which are only available on the Chinese market. All the products are connected through the Mi Home app, which means you can keep an eye on your home from anywhere. This flat is rigged up so that we can easily demonstrate all the benefits a smart home has to offer.

Our Mi Stores

2020 brought countless challenges as concerns running our shops and opening new ones. Although the situation was far from favourable, we feel we dealt with it gracefully, and despite all the adverse circumstances, we have expanded the network of Xiaomi Mi Store to 8 brick and mortar shops, which we manage, as Witty Trade s.r.o..

The Xiaomi brand has huge growth potential. So, for example, in 2021 we plan to roll out our retail shops to other towns and cities across the Czech Republic.